“Tell me something about yourself… What do you do?“ How many times would I have heard these self introductory questions...I don’t even remember how many times I would have answered this…. And being an HR professional, I have asked self introductory questions umpteen times myself...Surprisingly, more often than not I have found executives fumbling for words while introducing themselves. Long back, when I was a consultant to an MBA preparatory organization, we would take special class to help the students successfully market themselves in a short duration of 15 - 30 mins.
Therefore in today’s competitive and ever changing market dynamics it is essential for executives to position themselves.
From my experience let me share 5 pointers while Self Positioning/ Branding yourself
1. Focus on your core offering – What is it that you best do. What are you most passionate about… Talking about your value and belief system helps you attract like-minded employers.
2. Find a Mentor – Mentors and coaches are experts who could be the much needed Guiding Lamp. Remember to talk about your Mentor/ Coach – it reflects on your openness to learn and grow, so don’t hide your Guiding lamp under the bushes.
3. Be Visible – Rejoice! You live in a time when the entire world could be your market. Social media /networking sites are the best platform to establish your presence. In today’s time of Facebook, LinkedIn, Twitter, Google +, you must make yourself known on the internet.
4. Voice your opinion – People value and respect individuals with a point of view. It may not really matter if it is correct or not, what is more important is that you have a Point of View-an independent thinking and speaking mind.
5. Exhibit Versatility – People are looking for additional toppings. No more are we interested in just a Good cup of Coffee – we are constantly looking for what’s new and interesting on the menu.
In case you are looking for a branding expert's opnion on brand you, you may want to read this
